Steven P. Wickstrom
Short answer: He doesn’t, they choose to go.
Now for the longer answer. Let me give you an analogy. Let’s assume you’re on the Titanic and it has struck the iceberg. The ship is sinking and you are going down with it. Someone runs up to you and tells you that there is a lifeboat nearby with plenty of room in it. You have a choice to make. Do you get into the lifeboat and be saved, or go down with the ship?
In all reality everyone is on the Titanic of life. The ship has struck the iceberg of sin and is in the process of sinking. God has offered a lifeboat named Jesus and there is plenty of room. All anyone has to do is “believe in the Lord Jesus Christ and you will be saved” (Acts 16:30-31). Faith in Jesus Christ as the Savior is the only “step” to get into the lifeboat of salvation. Salvation is not about certain steps we must follow to earn salvation. Yes, Christians should be baptized. Yes, Christians should publicly confess Christ as Savior. Yes, Christians should turn from sin. Yes, Christians should commit their lives to obeying God. However, these are not steps to salvation. They are results of being in the lifeboat of salvation. It’s your choice, and everyone must choose. Get into the lifeboat of salvation; or die in your sins and go to hell.
Why does a good God send people to hell? He doesn’t, they choose to go.